February 12-13, 2019

Register Now Convince the Boss

Martin Oxley

Managing Director, Europe, BuzzBack Market Research

Martin established BuzzBack Europe in 2007. He received a 2009 MRS Fellowship and is a regular speaker and chair of MRS and ESOMAR events. In his 20+ years in research, he’s worked for two of the biggest global custom firms, Ipsos and TNS.

Sessions from Martin Oxley:

Hiding in Plain Sight: New Strategies for NPD with Ricola

We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]


Wednesday | 11:30-12:00 | Room 3