February 12-13, 2019

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Marie-Clarté Vignon

Global Director Consumer Insights, Laundry Detergents Category, Firmenich

Marie-Clarté Vignon, consumer insight director at Firmenich, is global head of consumer research for the laundry care category. Marie-Clarté has developed a solid expertise in consumer research dedicated to the perfume industry, having worked for more than 20 years at Firmenich for various product categories.

At Firmenich, she is globally responsible for the development of approaches using virtual reality for the different product categories of the group: home and personal care and fine fragrance.

Sessions from Marie-Clarté Vignon:

360 VR Immersion for More Engagement and More Actionable Results

Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]


Wednesday | 9:15-9:45 | Room 3