Lucy Davison

Founder and CEO, Keen as Mustard Marketing

Lucy Davison is a strategy and communication expert with over 30 years of experience in B2B marketing. She founded Keen as Mustard Marketing in 2006 to provide marketing support to clients in data, research and insight. Before that, she served as global marketing director for Research International. She has written reports for The Financial Times and articles for The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, is a council member of ESOMAR and a member of The MRS.

Sessions from Lucy Davison:

Market research Room 101: What will you banish?

Ever wondered what the research industry could do without? In this interactive game show, two teams of client- and agency-side industry leaders will put forward their contenders to be banished [...]

Details

Thursday | 2:30 pm - 3:00 pm | Room 4