February 12-13, 2019

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Lucy Davison

Managing Director, Keen as Mustard Marketing

Lucy Davison has over 30 years experience in B2B marketing and branding. She founded Keen as Mustard Marketing in 2006 with the vision of providing data, research and insight companies and insight clients superb marketing. Pre Mustard, Lucy worked at Research International as global marketing director for seven years. And prior to RI, she worked as a marketing and PR consultant with several leading brand, design and marketing agencies. When not traveling she lives in London and Somerset. Her first degree was in English literature, her second in landscape architecture. She is a sought-after speaker on communications and marketing and has contributed to several leading publications including The Financial Times, Marketing Week and The International Journal of Brand Management.

Sessions from Lucy Davison:

The Great Internal Communication Experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]


Wednesday | 11:30-12:00 | Room 1