February 12-13, 2019

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Lisa O’Keefe

Insight Director, Sport England

Former Scottish rugby international Lisa O’Keefe joined Sport England’s south east office in 2000, having started her career in the financial sector. During her time at Sport England she held a variety of roles including head of sports development, head of delivery and interim regional director before moving to Sport England’s national office in 2007 as head of national sport. In July 2008, she was appointed director of sport, responsible for the design and implementation of the National Governing Body of Sport investment.

Following the creation of a new Directorate, Lisa was appointed director of insight in 2013.

During her playing career, Lisa won 45 Scotland international rugby caps between 1994 and 2006 and competed in two World Cups, one European championship and numerous Six Nations, and enjoyed great success domestically, winning league and cup titles with Richmond Rugby Club for whom she was Club Captain.

Sessions from Lisa O’Keefe:

Transforming Insight at Sport England

Join this session to hear a conversation with Lisa O’Keefe, insight director, discussing her priorities and experiences at Sport England together with James Wycherley, CEO of the Insight Management Academy.


Wednesday | 8:30-9:00 | Room 4