February 12-13, 2019
Jo is an experienced marketing research and insight professional, having worked both client- and agency-side to deliver insight and strategic thinking that improves commercial outcomes.
As Senior Insight Manager at Royal Mail MarketReach, Jo designs and delivers research-led programs to understand and bring to life what consumers think, feel and do regarding mail in order to help brands communicate and connect with consumers more effectively.
Sessions from Jo Lee:
In an increasingly digital world, brand messages are needing to work harder to achieve real stand out, engagement and memorability in order to drive action – and winning brands will [...]
Wednesday | 10:45-11:15 | Room 2