February 12-13, 2019

Register Now Convince the Boss

Jim Whalen

Vice President, Research America

Jim has more than 20 years of expert knowledge of global brand building. He takes a holistic view to every insight challenge, sharing his depth of experience in quantitative and qualitative research methods.

Jim believes that if you put consumers at the center of what you do and hold yourself accountable to them, you can trust where they take your brand. With high levels of empathy, curiosity and passion, Jim is able to connect with consumers and uncover the truly game-changing insights that drive business growth.

Jim has been instrumental in developing the quant/qual methods presented in his session.

Sessions from Jim Whalen:

All in One Bite: How Qual/Quant Hybrid Breathes New Life into an Organic Ice Cream Brand

Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other. Today’s organizations are competing with [...]


Wednesday | 4:00-4:30 | Room 2