February 12-13, 2019
Jim Berridge recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s Brand Effect business. Before Phoenix, Jim spent nine years with Nielsen in client service and business development roles across telecommunications, technology and financial services sectors. Jim worked closely with clients to ensure their advertising measurement needs were effectively addressed with Nielsen’s portfolio of marketing performance services. Prior to Nielsen, Jim held new media business development roles at Sony and two early-stage media start-ups. Jim holds an MBA from the University of Chicago Booth School of Business and recently completed Seth Godin’s altMBA program.
Sessions from Jim Berridge:
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2