February 12-13, 2019

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Jenny Lindsay

Client Service Director, BuzzBack Market Research

Sessions from Jenny Lindsay:

Hiding in Plain Sight: New Strategies for NPD with Ricola

We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]


Wednesday | 11:30-12:00 | Room 3