February 12-13, 2019

Register Now Convince the Boss

Jennifer Roberton

Managing Director, respondi

For over 15 years she has been at the forefront of online research in the U.K., Europe and beyond. Jennifer has been instrumental in shifting analytical models from those based on self-reporting of consumer behavior to the fusion of data from a broad variety of sources, including the integration of consumers’ passive online behavior.

Under her leadership, they received the MRS “Best Data Collection (Online)” award for a pioneering study of attitudes among refugees in 12 countries, illustrating that her approach to research not only benefits commercial clients but can be used to tackle and better understand complex issues of importance to society as a whole.

Sessions from Jennifer Roberton:

The Folly of Misunderstanding Youth

The latest output in UM’s U.K. by UM study locks in on decoding youth culture today. So far through this series, which is intended to quantify and challenge identity stereotypes [...]


Tuesday | 10:45-11:15 | Room 3