February 12-13, 2019

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Jackie Tarran

Managing Director U.K., Strategir

Jackie has over two decades of experience across all key market research techniques and is specialized in FMCG innovation, product development and forecasting worldwide. Attracted by the philosophy of research which integrates the consumer and shopper lives, Jackie joined Strategir in 2013 as managing director for the U.K. office.

Now living in London, Jackie misses cultivating her own garden but enjoys visiting others’.

Sessions from Jackie Tarran:

How AI-driven Sales Volume Forecasts Inspired Confidence in L’OR Coffee Line Extensions

AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the [...]


Tuesday | 11:30-12:00 | Room 3