February 12-13, 2019

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Isabelle Goisbault

Chief Innovation Officer, Strategir

Isabelle has more than 30 years of experience in international market research. She worked on the Bases model before creating a small research agency, then joined the Added Value Company and Strategir. Passionate about consumer behaviors and expectations, she leads innovation at Strategir to better engage respondents and make research more predictable.

At Strategir, virtual reality means a fully integrated way to do research. In 2008, Isabelle led the first surveys using a virtual store environment. In 2012, it resulted in virtual visits video-projected at life-size and more recently to 360 virtual visits with the Samsung Gear VR.

Sessions from Isabelle Goisbault:

360 VR Immersion for More Engagement and More Actionable Results

Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]


Wednesday | 9:15-9:45 | Room 3