London

February 12-13, 2019

London
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Ian Bramley

Deputy Managing Director, Populus

Ian joined Populus as a director in 2013 after leading the customer research team within the MediaCT division. He has 17 years of research experience with particular expertise in the media, entertainment, gaming and digital sectors.

Ian is passionate about finding innovative and bespoke research solutions that tackle clients’ complex business challenges. These often involve the use of new technologies such as virtual reality and biometrics.


Sessions from Ian Bramley:

Winning Hearts and Minds with Biometrics: How Formula 1 Has Used Biometric Technology to Optimize Fan Engagement

In this presentation, Populus and Formula 1 (F1) present their findings from the world’s first-ever in-home biometric survey. This pioneering technololgy allows brands and agencies to track real-time engagement with content [...]

Details

Tuesday | 4:15-4:45 | Room 2