February 12-13, 2019

Register Now Convince the Boss

Hugh Carling

Co-Founder, Liveminds

Hugh Carling is a co-founder of Liveminds and the creator of Behavioural Recruitment. He has worked in the research industry for more than a decade, helping researchers in leading agencies such as Hall & Partners, Kantar TNS and 2CV to embrace new digital methods. He’s now focused on rebuilding the foundation of all research – the participants. Hugh is a regular speaker at conferences such as IIeX, ESOMAR and the Future of Marketing.

Sessions from Hugh Carling:

How Google Used Behavioural Recruitment to Understand Modern Banking Customers

Google wanted to research the emotional context to banking to better understand how digital innovation can add value to customer relationships. The purpose was to inspire Google’s business proposition for [...]


Tuesday | 4:15-4:45 | Room 4