February 12-13, 2019

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Guilhem Auffret

Trade Marketing Manager, Nespresso UK & Ireland

Guilhem started as an international auditor with Nestlé in 2013 before joining the Nespresso team in U.K. and Ireland in 2017 where he took over the role of commercial and category analyst. Part of his responsibilities were to support the business in understanding the trade environment to tailor strategies and identify opportunities of growth.

Sessions from Guilhem Auffret:

Leveraging External Insights to Win the Competition

The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken [...]


Wednesday | 9:15-9:45 | Room 4