Winning Hearts and Minds with Biometrics: How Formula 1 Has Used Biometric Technology to Optimize Fan Engagement

In this presentation, Populus and Formula 1 (F1) present their findings from the world’s first-ever in-home biometric survey. This pioneering technololgy allows brands and agencies to track real-time engagement with content [...]

Details

Tuesday | 4:15-4:45 | Room 2