February 12-13, 2019

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Graham Williams

Research Director, Dynata

Graham has over 20 years of experience in market research and in that time he has helped a variety of clients ranging from Time Inc., Global Radio, Coca-Cola, ClearChannel, Universal Music and American Express. He also is employed as an expert witness for law firms in IP disputes. Graham is proud of winning the 2008 MRS Applications of Research Award for a research project commissioned by Channel Four. Graham Joined Dynata in November 2018 from GfK.

Sessions from Graham Williams:

The Death of Classical Monadic Designs – A Self-Learning Algorithm for Concept Testing

Monadic designs are the gold standard in concept testing. A newly developed smart algorithm uses the strength of monadic and adds to it intelligent sample distribution where promising concepts receive [...]


Tuesday | 9:15-9:45 | Room 3