February 12-13, 2019

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Giulia Berna

Project Director, Quantitative, PRS IN VIVO U.K.

Giulia joined PRS IN VIVO in 2013, after completing the MSc in marketing that brought her to London. Since then she has managed a variety of client relationships and conducted research across the globe, focusing on quantitative approaches to packaging, NPD and shopper research and methodologies that leverage behavioral science. She has experience across multiple categories including FMCG, personal care and beauty. In her free time you may catch her watching a show at the National or rowing for her club in Putney.

Sessions from Giulia Berna:

Applying Behavioral Science for Profitable Sales in the Omnishopper World

The shopping landscape is vastly changing with consumers’ shopping behavior in-store, online and the intersection between both channels. Options for delivery range from to your doorstep to pick-up in stores. [...]


Wednesday | 1:30-2:00 | Room 3