February 12-13, 2019

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Dawn Farren

Head of Insights - Pepsi Lipton JV, Unilever

Dawn has been in the insights industry for over 17 years, having had experience working within both agency- and client-side organizations. Currently, she is leading the insights agenda and organization for Pepsi Lipton International, a joint venture between Unilever and PepsiCo. Dawn has a passion for embracing new technology to enhance insights generation while also maintaining the empathy that only humans can currently bring. She has a number of achievements under her belt including a complete review, redesign and application of the approach Unilever takes on qualitative research.

Sessions from Dawn Farren:

How Lipton Iced Tea is Using AI to Be More Human

This presentation will be our own personal stories of working with AI technology from the perspective of an AI start-up creating an innovative new platform and a global company driving [...]


Tuesday | 3:30-4:00 | Room 2