February 12-13, 2019

Register Now Convince the Boss

Dawn Farren

Head of Insights - Pepsi Lipton JV, Unilever

Dawn has been in the insights industry for over 17 years, having had experience working within both agency- and client-side organizations. Currently, she is leading the insights agenda and organization for Pepsi Lipton International, a joint venture between Unilever and PepsiCo. Dawn has a passion for embracing new technology to enhance insights generation while also maintaining the empathy that only humans can currently bring. She has a number of achievements under her belt including a complete review, redesign and application of the approach Unilever takes on qualitative research.

Sessions from Dawn Farren:

How Pepsi Lipton is Using AI to Be More Human

This presentation will be our own personal stories of working with AI technology from the perspective of an AI start-up creating an innovative new platform and a global company driving [...]


Tuesday | 3:30-4:00 | Room 2