David Boyle

Director, Audience Strategies

David has over 20 years of experience using technology to develop audience intelligence and strategy capabilities in the creative industries. His work has changed the culture and economics of the world’s most prestigious entertainment and luxury brands, including EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. David runs Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth. David is the co-author of ‘PROMPT, A practical guide to brand growth using ChatGPT.’