February 12-13, 2019

Register Now Convince the Boss

Conor Wilcock

Director, B2B International

Conor is a director at B2B International, the world’s largest B2B specialist research firm. He has worked in market research since joining B2B in 2007. He has managed research projects spanning over 90 countries for some of the largest companies in the world, including Shell, Virgin Media/Liberty Global, Bridgestone, Molson Coors, Bloomberg, Samsung and Honeywell.

Conor’s portfolio of work runs the gamut of B2B research, including branding, segmentation, customer experience, product and concept development and market sizing and assessment.

Speaker/thought leadership credits include Market Research Society, Marketing Week, ESOMAR, Quirk’s, Cvent CONNECT and Research Industry Voices.

Sessions from Conor Wilcock:

‘To Hell with Facts! We Need Stories!’: The Power of Storytelling in Research

Once upon a time, there was data… Our success as researchers, and the legacy of our work, depends not on our ability to analyze and number-crunch but on how we craft [...]


Wednesday | 10:00-10:30 | Room 3