February 12-13, 2019

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Catherine Haigh

Insight Controller, Premier Foods

Catherine Haigh loves exploring the world of consumers, she is passionate about insight-led brand strategy and is a champion of driving ROI and impact of insight on the client side. Currently, she spends time reflecting on and eating cake as the insight controller for Mr Kipling and Cadbury cake. She has worked on recent Mr Kipling relaunch, including brand re-positioning, new comms development and complete pack re-design leading. Catherine has worked both client-side and agency-side at both traditional research agencies and in brand consultancy.

Sessions from Catherine Haigh:

Move Over Mum, Dads Also Deserve our Attention: Rebalancing the Gender Focus

We believe it is time to put the spotlight on dad and examine his role in today’s “modern family.” In a joint presentation, Premier Foods and ONE-MS will review how [...]


Tuesday | 10:00-10:30 | Room 1

A Recipe for Advertising Success with Mr Kipling

Mr Kipling, an iconic yet loved £150 million brand, has been struggling over the past few years and we needed to reinvigorate it! The brief was to create an advertising campaign [...]


Wednesday | 10:45-11:15 | Room 4