February 12-13, 2019
My current role in Unilever is vice president of consumer and market insight – country and customer development for Americas and Europe. I am also responsible for three centers of excellence in shopping and e-commerce insight, market insight and advanced analytics. I am a member of the Global Unilever CMI leadership team. In my external professional circles, I was elected as the vice president of the global market research industry association ESOMAR for the 2017-18 term. I have been re-elected as a member of the ESOMAR council for the 2018-2020 term.
I joined Unilever in June 1993, at Brooke Bond Lipton India ltd, leading market research and media. In Nov 1997, I was promoted as head of market research for Hindustan Lever ltd (HPC & Foods).
In 2003, I was promoted as vice president – CMI for Asia and later assigned to lead the BD CMI team for home and oral care categories. A year later, I was appointed as global VP CMI for HPC categories, based in London. From 2009-2015, I was in Singapore as vice president CMI for global markets, business partnering the chief operating officer of Unilever. In 2017, after organizational restructure, I was given a leadership role to establish a new wing of CMI to support the country and customer development teams. Currently, I am an active lead in this role, to step change digital tools deployment for insights into action.
Sessions from BV Pradeep:
We will outline an initiative that ESOMAR set up in response to requests from internal client customer insight teams for guidance on how best to demonstrate the value of customer [...]
Tuesday | 11:30-12:00 | Room 4