February 12-13, 2019

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BV Pradeep

Global Vice President, Consumer and Market Insight – Market Clusters, Unilever

My current role in Unilever is vice president of consumer and market insight – country and customer development for Americas and Europe. I am also responsible for three centers of excellence in shopping and e-commerce insight, market insight and advanced analytics. I am a member of the Global Unilever CMI leadership team. In my external professional circles, I was elected as the vice president of the global market research industry association ESOMAR for the 2017-18 term. I have been re-elected as a member of the ESOMAR council for the 2018-2020 term.

I joined Unilever in June 1993, at Brooke Bond Lipton India ltd, leading market research and media. In Nov 1997, I was promoted as head of market research for Hindustan Lever ltd (HPC & Foods).

In 2003, I was promoted as vice president – CMI for Asia and later assigned to lead the BD CMI team for home and oral care categories. A year later, I was appointed as global VP CMI for HPC categories, based in London. From 2009-2015, I was in Singapore as vice president CMI for global markets, business partnering the chief operating officer of Unilever. In 2017, after organizational restructure, I was given a leadership role to establish a new wing of CMI to support the country and customer development teams. Currently, I am an active lead in this role, to step change digital tools deployment for insights into action.

Sessions from BV Pradeep:

How to Demonstrate the Value of Investing in Customer Insight

We will outline an initiative that ESOMAR set up in response to requests from internal client customer insight teams for guidance on how best to demonstrate the value of customer [...]


Tuesday | 11:30-12:00 | Room 4