February 12-13, 2019
Begonia is Western Europe knowledge and insights director for Coca-Cola Company. Currently based in London, she started her career in knowledge and insights with Coca-Cola in her native Spain as a consumer insights manager for Coca-Cola Iberia. Prior to that she worked as a marketing manager for Coca-Cola Iberia. A passionate qualitative moderator, her work now includes all kinds of research. In total she has been with Coca-Cola for nearly 18 years. She started her career in marketing in brand management at Colgate Palmolive and SC Johnson.
Sessions from Begonia Fafian:
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]
Wednesday | 11:30-12:00 | Room 1