London

February 12-13, 2019

London
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Begonia Fafian

Western Europe Knowledge and Insights Director, Coca-Cola

Begonia is Western Europe knowledge and insights director for Coca-Cola Company. Currently based in London, she started her career in knowledge and insights with Coca-Cola in her native Spain as a consumer insights manager for Coca-Cola Iberia. Prior to that she worked as a marketing manager for Coca-Cola Iberia. A passionate qualitative moderator, her work now includes all kinds of research. In total she has been with Coca-Cola for nearly 18 years. She started her career in marketing in brand management at Colgate Palmolive and SC Johnson.


Sessions from Begonia Fafian:

The Great Internal Communication Experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]

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