February 12-13, 2019

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Andrew Geoghegan

Global Consumer Planning Director, Diageo

Sessions from Andrew Geoghegan:

Positive Gender Portrayal in Advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications. *This session is provided [...]


Tuesday | 2:15-2:45 | Room 4