February 12-13, 2019
Anders is CEO of Protobrand and holds a Ph.D. in consumer culture theory. He is spearheading the development of Meta4 Insight®, a System 1 research software platform designed to reinvent quantitative research applications, including positioning development, concept testing, segmentation and brand tracking. Prior to joining Protobrand, Anders was a marketing professor. He has written extensively on consumers’ symbolic and emotional relationships with brands and how brands become agents of consumer culture. Anders received his M.S. and Ph.D. in marketing from Lund University, Sweden.
Sessions from Anders Bengtsson:
The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]