February 12-13, 2019

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Adele Gritten

Managing Director – U.K., Future Thinking

Adele is U.K. managing director at Future Thinking. She has been in research, strategy and marketing planning roles for 20 years, having worked in media/research agency and client-side roles during that time.

Before Future Thinking, Adele was EMEA MD for Lieberman Research Worldwide and spent five years prior to that at as U.K. commercial director at YouGov. Her career has spanned qualitative/quantitative work for a range of clients across many sectors. She has particular expertise in brand, concept and comms work, thought leadership, segmentations and U&As, holding an M.A. in social and political science from The University of Cambridge.

Sessions from Adele Gritten:

Disrupting the World of MR

Much is written about disruptive business models in commerce: Uber, Amazon, Airbnb etc. but very little has been written about disruptive models in marketing research i.e., genuine disruption in the [...]


Wednesday | 10:00-10:30 | Room 2