February 12-13, 2019
We unlock consumer truth to drive sustainable growth throughout the path-to-purchase. We do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Consider us a sparring partner, matching our curiosity and expertise to your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify actionable opportunities. Over the years we’ve shaped our tools and methodologies, integrating leading-edge research technologies that get you closer to consumer truth. Our research approach puts you in the driving seat to actively shape key dimensions of the product experience and consumer decision-making process.
Sessions from Strategir:
AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the [...]
Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]