February 12-13, 2019
Exhibitor, Presenter, Founder
Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through our proprietary survey software, Meta4 Insight®, we rejuvenate traditional quantitative research with deep-seated System 1 (behavioral economics) insights. We work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.
Sessions from Protobrand:
The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]