February 12-13, 2019
Exhibitor, Presenter, Founder, Silver Sponsor
As a result of its recent acquisition of Nielsen’s TV Brand Effect (TVBE), Phoenix Marketing International is now one of the largest ad and brand research firms in the U.S.
Phoenix MI helps clients improve their brand and communications, create and refine their products and services that they deliver and optimize the customer experience driven by those commitments.
The needs of our clients direct what we do. We are technology and methodology agnostic. We recommend to our clients only those activities that will enable them to achieve their business goals.
At Phoenix, Research is Reborn every day.
Sessions from Phoenix Marketing International:
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2