London

February 12-13, 2019

London
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Sessions from KS&R:

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]

Details

Tuesday | 1:30-2:00 | Room 3