February 12-13, 2019
We work with companies who seek to advance their business performance with sharper consumer insights. BuzzBack delivers demonstrably richer understanding through creative and visual techniques that address challenges with concept development, brand positioning and communication strategy. We have been effective in hundreds of brand initiatives worldwide, with a highly-engaging online experience that reveals how companies can more meaningfully connect with consumers for greater commercial success.
Sessions from BuzzBack Market Research:
We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]
Wednesday | 11:30-12:00 | Room 3