February 12-13, 2019

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B2B International is a specialist business-to-business market research consultancy that provides customized B2B market research and intelligence studies on a global scale from its offices across North America, Europe and Asia-Pacific. Our B2B expertise covers all industry sectors – from manufacturing to engineering, chemicals to construction – throughout the world.

Sessions from B2B International:

‘To Hell with Facts! We Need Stories!’: The Power of Storytelling in Research

Once upon a time, there was data… Our success as researchers, and the legacy of our work, depends not on our ability to analyze and number-crunch but on how we craft [...]


Wednesday | 10:00-10:30 | Room 3