Your participants are your MOST valuable asset. Are you wasting your time and theirs?

Room 4 | 3:15 pm - 3:45 pm | Thursday, May 4, 2023

If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed everything, participants told us they were tired of the typical qualitative “process.” They wanted a research experience versus just another research session.

Their voices have steadily grown into a deafening roar. Have you been listening?

As quallies, we cannot hide behind survey links – we’re on the front lines. For our own good and for the benefit of the industry, we must better engage participants from start to finish.

We will share ideas to ensure successful qualitative no matter where it occurs or how you do it. By the time you leave our session, you will have a greater appreciation of:

  • The importance of setting the right expectations with your recruiters.
  • Why it is essential to design a research experience that makes your consumers eager to attend…and your client’s proud to be a part of.
  • How to stimulate and maintain participant engagement before, during, and even after your fieldwork.
  • When to use “helpers” to establish a comfortable rapport that makes participants feel respected and heard.

Key takeaways:

  1. Changing the “research project” mentality to a “research experience” approach.
  2. Addressing the realities of post-COVID qualitative where incentives are not the only draw.
  3. How to better engage participants before, during, and even after qualitative.

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