Room 4 | 3:15 pm - 3:45 pm | Thursday, May 4, 2023
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed everything, participants told us they were tired of the typical qualitative “process.” They wanted a research experience versus just another research session.
Their voices have steadily grown into a deafening roar. Have you been listening?
As quallies, we cannot hide behind survey links – we’re on the front lines. For our own good and for the benefit of the industry, we must better engage participants from start to finish.
We will share ideas to ensure successful qualitative no matter where it occurs or how you do it. By the time you leave our session, you will have a greater appreciation of:
IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]
The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]