Unlocking the power of AI in verbatim coding

Room 5 | 12:15 pm - 12:45 pm | Wednesday, May 3, 2023

Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise?

Ascribe’s coding technology provides the best of both worlds! Ascribe’s latest AI innovations, such as AI Coder which automatically creates a theme-based codebook and codes responses, let you leverage AI to produce results faster and also allows you to benefit from human expertise.

Ascribe’s Managing Director, Gustav Jaeckel, along with Madalina Doinea and Raluca Dance from Toluna will share how the new AI technology in Ascribe Coder, guided by human know-how, will yield great results in a flash.

Key takeaways:

  1. Improve productivity of your market research coding by leveraging AI technology.
  2. Ascribe AI technology helps automate verbatim coding while allowing coders to maintain control of the results.
  3. When coding research projects, AI Coder can reduce the time to completion and produce great results.

Case Study Presentation by Supplier Technology


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