Understanding the future of series

Room 5 | 3:15 pm - 3:45 pm | Thursday, May 4, 2023

Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the rest? In this session, we’ll share original data and insights from NRG’s inaugural Global Future of Series report and host an informative discussion with a research expert from Sky, Europe’s leading media and entertainment company, to get his take on the trends shaping the series landscape. Some themes we’ll explore include:

• The state of the television series landscape – both streaming and linear.
• General consumption data and how to stand out in an increasingly crowded landscape.
• The value of both targeted content and broad slates.
• The globalization of tastes and desire for local consumption.

Key takeaways:

1. A better understanding of the current state of the television series landscape and what works best in both streaming and linear formats.
2. Data-backed strategies on how to stand out in an increasingly crowded content environment.
3. The top three trends that will shape the future of the series landscape.

Entertainment Joint Presentation Research Report