Room 5 | 2:30 pm - 3:00 pm | Thursday, May 4, 2023
Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making choices on how to navigate through the spiraling costs they are faced with. Using a multi wave study Heineken UK aimed to understand how the crisis was impacting a cross section of the population, particularly how they were feeling and behavior changes they were making or anticipated making around what they are spending their money on – from consciousness to justification to the new normal.
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]