Transforming insight communication: Shaping, sharing and zhoozhing

Room 4 | 12:15 pm - 12:45 pm | Thursday, May 4, 2023

Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members.

Key takeaways:

  1. Why insight communication can be as important as insight generation.
  2. How the most progressive insight teams have developed best practice.
  3. How any insight manager, researcher or analyst can improve their ability to drive change.

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