The new rules of engagement: Influence and impact in a hybrid world

Room 5 | 10:00 am - 10:30 am | Thursday, May 4, 2023

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers have a hybrid or remote schedule. That fact alone is changing the way that research and data impact decision-making. No longer can we rely on memorable presentations and carefully crafted reports to be the cornerstones of customer influence.

In order to adapt to working environments that are built on flexibility and individuality – we must re-learn the lessons of the past in order to find new ways to put insight at the heart of commercial decision-making. Join Danny Russell, former marketing strategy director at Sky, and advisor to several agencies, to explore the intersection of age-old principles and new technologies that are empowering informed decisions in this new, hybrid reality.

In this session, you’ll gain an understanding of the complex challenges researchers face in engaging decision-makers and building long-term influence in a post-pandemic world. You’ll discover lessons, based on tried and trusted principles, to help drive informed decisions across your organization And we’ll share examples of new technologies and methods that can facilitate insight-driven cultures in hybrid and remote teams.

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