The new rules of engagement: Influence and impact in a hybrid world

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers have a hybrid or remote schedule. That fact alone is changing the way that research and data impact decision-making. No longer can we rely on memorable presentations and carefully crafted reports to be the cornerstones of customer influence.

In order to adapt to working environments that are built on flexibility and individuality – we must re-learn the lessons of the past in order to find new ways to put insight at the heart of commercial decision-making. Join Danny Russell, former marketing strategy director at Sky, and advisor to several agencies, to explore the intersection of age-old principles and new technologies that are empowering informed decisions in this new, hybrid reality.

In this session, you’ll gain an understanding of the complex challenges researchers face in engaging decision-makers and building long-term influence in a post-pandemic world. You’ll discover lessons, based on tried and trusted principles, to help drive informed decisions across your organization And we’ll share examples of new technologies and methods that can facilitate insight-driven cultures in hybrid and remote teams.

B2B Best Practices Presentation by Supplier


More sessions

See all sessions

EDI best practice guidelines for client-side researchers

An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]


Moja: Fueled by insights and upping the stakes in the insurtech revolution

Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]


Breaking the mould: How blending methodologies will ignite your growth in 2023

In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]