Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used these four approaches and how their performance compares against one another. Including examples from Dyson, Evian, John Lewis, McDonald’s, Samsung, Specsavers and VW.
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“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]