Every research initiative should start with a well-defined problem or issue to be solved, that goes beyond the ever too common ‘statement of work’. Ensuring a given project delivers a solution to the stated business problem tends to be directly correlated to the research disciplines and culture that have been established within one’s organization.
This session will leverage B2B use cases to focus on the disciplines, processes and ‘intangibles’ required to define and solve common business problems. It will also cover-off on select pitfalls encountered by many researchers along the way.
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
It’s widely acknowledged that agencies are high-tempo, high expectation environments. Agencies tend to focus on billable hours, meaning the need to meet deadlines is real. Client-side roles are typically steadier and [...]
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]