Room 2 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023
The neuro-transformation of marketing.
The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the brain processes that shape consumer preferences and purchase decisions.
In this keynote, you’ll discover some fascinating case studies:
Key takeaways:
Speakers:
More sessions
Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]