Sex sells, but neuroscience does it better!

Room 2 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023

The neuro-transformation of marketing.

The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the brain processes that shape consumer preferences and purchase decisions.

In this keynote, you’ll discover some fascinating case studies:

How world leading brands in the beauty and FMCG industries are using a revolutionary neuroscience model to achieve maximal influence on what people like and buy.
We’ll reveal the details of this three step model, developed in collaboration with the best American universities.

Key takeaways:

Discover how neuroscience and behavioral economics challenge our thinking on brand strategy and marketing.
Understand how identifying and quantifying implicit motivations drives consumer behavior.
From theory to practice: discussion of 3 case-studies of multinational clients.

Consumers Methodologies Presentation by Supplier

Speakers:

Beyond Reason

Sponsor

Nathan Axford
Co-founder

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