Sex sells, but neuroscience does it better!

Room 2 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023

The neuro-transformation of marketing.

The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the brain processes that shape consumer preferences and purchase decisions.

In this keynote, you’ll discover some fascinating case studies:

  • How world leading brands in the beauty and FMCG industries are using a revolutionary neuroscience model to achieve maximal influence on what people like and buy.
  • We’ll reveal the details of this three step model, developed in collaboration with the best American universities.

Key takeaways:

  1. Discover how neuroscience and behavioral economics challenge our thinking on brand strategy and marketing.
  2. Understand how identifying and quantifying implicit motivations drives consumer behavior.
  3. From theory to practice: discussion of 3 case-studies of multinational clients.

Consumers Methodologies Presentation by Supplier


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