Room 5 | 3:15 pm - 3:45 pm | Wednesday, May 3, 2023
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a bench mark of close to 500K ads across industries and countries. This allows us to predict reactions, memorability, brand fit, impact and more.
We all know there’s something special and magic about a Super Bowl ad— it captivates, engages, and hooks us in. But, how do they do it? To answer this, we used our AI to analyze 25 Super Bowl advertisements to understand each ads performance, brand performance, social media performance, archetype, sentiment and buzz, cultural impact, zeitgiest fit. This will be done computationally to give us the ranking of the recent Super Bowl ads. Live demos will also be conducted.
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