Register

Multi-step workflow for customer segmentation

Room 4 | 10:00 am - 10:30 am | Thursday, May 4, 2023

Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave differently, but the different ways of acting show basic patterns most of the time. Consequently, consumers can be sorted into groups based on shared physical, psychological and behavioral factors.

Finding the specific groups of consumers is the basis of market segmentation, a process that can help in finding the best marketing techniques and building stronger relationships with customers. Simply because we know them better. Market segmentation comes in various forms, and many times it’s hard to find the right path.

Here, a multi-step workflow of market segmentation will be presented to help find the best solution based on a dimension reduction approach.

Key takeaways:

  1. You will understand the key points in the process of defining customer groups.
  2. You will learn techniques to reduce the number of attributes.
  3. You will have some practical considerations in market segmentation.

Best Practices Consumers Presentation by Supplier


Speakers:

More sessions

See all sessions

Growth hacking the moments that matter to create new category opportunities

Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]

Details

Let’s talk about market research purchasing plans in 2024

We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]

Details

Sex sells, but neuroscience does it better!

The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]

Details