Modeling the 360º Consumer Experience: Learn how you can measure each step of your consumers’ brand and product journey, to focus on what really impacts customer delight and repeat purchase

Room 5 | 1:45 pm - 2:15 pm | Wednesday, May 3, 2023

Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. Meanwhile, crowded media channels are impacting your consumers in increasingly unpredictable ways. Will the message match the experience? Or will it fall short, hurting your sales and brand value. The modern multi-step consumer journey requires a holistic analysis and success score that maps each stage in the consumer journey, to allow product managers and researchers to take action where it is really necessary, at the right time.

Learn how you can apply digital technology, statistics and AI to map the entire consumer experience, from their initial awareness of a product to the repurchase. Build a complete roadmap to maximize ROI on research and marketing spend by linking and quantifying each element or attribute that drives the actual purchase decision.

FlavorWiki’s Founder and CEO, Daniel Protz, will present how agile technology can be used to successfully track and aggregate product and consumer data in a cost effective way. Eye tracking, heat mapping, video validation, online product tasting and other techniques are executed in the same study, providing real-time analytics and a budget-friendly solution for R&D, marketing and innovation teams of all sizes.

Key Takeaways:

  1. How to measure each step in the consumer journey in a single study.
  2. Types of statistical analyses to link product and consumer data to purchase decision.
  3. Facilitate faster decision-making between business functions (marketing, R&D, sales and quality).

Methodologies Presentation by Supplier Technology


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