Room 5 | 1:45 pm - 2:15 pm | Wednesday, May 3, 2023
Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. Meanwhile, crowded media channels are impacting your consumers in increasingly unpredictable ways. Will the message match the experience? Or will it fall short, hurting your sales and brand value. The modern multi-step consumer journey requires a holistic analysis and success score that maps each stage in the consumer journey, to allow product managers and researchers to take action where it is really necessary, at the right time.
Learn how you can apply digital technology, statistics and AI to map the entire consumer experience, from their initial awareness of a product to the repurchase. Build a complete roadmap to maximize ROI on research and marketing spend by linking and quantifying each element or attribute that drives the actual purchase decision.
FlavorWiki’s Founder and CEO, Daniel Protz, will present how agile technology can be used to successfully track and aggregate product and consumer data in a cost effective way. Eye tracking, heat mapping, video validation, online product tasting and other techniques are executed in the same study, providing real-time analytics and a budget-friendly solution for R&D, marketing and innovation teams of all sizes.
Key Takeaways:
Speakers:
More sessions
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]