Room 2 | 10:45 am - 11:15 am | Thursday, May 4, 2023
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. While evolving tech can help us streamline processes and remain efficient, it is important to remember that traditional surveying methodologies should remain the core of market research today. This presentation will emphasize the importance of staying true to traditional methods while implemented innovative research advances and actionable insights to enhance participant experience in mixed-methodology research.
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