Room 2 | 10:45 am - 11:15 am | Thursday, May 4, 2023
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. While evolving tech can help us streamline processes and remain efficient, it is important to remember that traditional surveying methodologies should remain the core of market research today. This presentation will emphasize the importance of staying true to traditional methods while implemented innovative research advances and actionable insights to enhance participant experience in mixed-methodology research.
Key takeaways:
Speakers:
More sessions
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]