Room 5 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023
Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have loved to understand and find out.
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]
Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]