Register

Is insight alchemy still to be found in 2023?

Room 1 | 4:45 pm - 5:15 pm | Wednesday, May 3, 2023

Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as Generative AI.

B2B Best Practices Presentation by Supplier


Speakers:

More sessions

See all sessions

Transforming insight communication: Shaping, sharing and zhoozhing

Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]

Details

How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]

Details

Managing participant experience in mixed-methodology research

The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]

Details