Insight storytelling: Creating ideas that stick

Room 2 | 10:45 am - 11:15 am | Wednesday, May 3, 2023

The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their business or brand needs to change or shift. And the ability to make it stick.

In this session, King will share how they have leveraged practical storytelling principles, centered on sticky ideas, to fuel behavior change and boost commercial impact.

Key takeaways:

  1. Practical examples for how to make insight more influential and memorable.
  2. Techniques to improve the clarity and engagement from audiences.
  3. Understanding how to approach insight to drive internal behavior change.

Consumers Joint Presentation Research Report


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