Growth hacking the moments that matter to create new category opportunities

Room 3 | 1:45 pm - 2:15 pm | Thursday, May 4, 2023

Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people ready for any situation, but does it faster than typical category solutions such as caffeine, energy drinks or caffeine tablets.

At the early stage of a start-up, building trust with your customers and clients is crucial. However, as even established players know, creating an effective solution to a problem can be challenging, and in today’s competitive market, simply inventing and promoting a new idea or niche is no longer enough to achieve remarkable results.

So, what are the new groundworks for success?

Discover how BLOCKHEAD functional gums partnered with Borderless Access to uncover the most important moments and insights into people’s behaviors, needs and desires.

Key takeaways:

1. Learn about the innovative research techniques and strategies being used to gain a competitive edge and to create new category opportunities.

Case Study Consumers Joint Presentation