Room 2 | 12:15 pm - 12:45 pm | Thursday, May 4, 2023
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to enrich their analysis and improve the storytelling in their reports.
Curious to learn how revolutionary generative AI like ChatGPT can work in conjunction with specialized text analysis AI to bring never-seen depth in the analysis of open-ended feedback? Then join England Rugby and Caplena in their showcase for how they used AI to understand rugby player’s attitudes and improve the player engagement.
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