Room 2 | 12:15 pm - 12:45 pm | Thursday, May 4, 2023
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to enrich their analysis and improve the storytelling in their reports.
Curious to learn how revolutionary generative AI like ChatGPT can work in conjunction with specialized text analysis AI to bring never-seen depth in the analysis of open-ended feedback? Then join England Rugby and Caplena in their showcase for how they used AI to understand rugby player’s attitudes and improve the player engagement.
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]